our favorite new arrivals

We are a local, women owned small boutique and our joy comes from interacting, connecting with and assisting our guests. Selling from a website felt impersonal and cold and frankly we didn't like it. We want to serve you by personally helping you place an order in a pressure free way. To order you can call us or text message us and speak to a Blue associate. No menus, no ai assistants - just kind and talented women waiting to help. We can share additional photos, guide you through selecting sizes and colors, suggest styles and answer any questions you have over text or a call. We ship most orders over $75 free and accept returns postmarked 10 days after orders are delivered. Our full return policy can be found in a link at the bottom of this page.

Our website is used to share events, hours and a few favorite styles.  We post new arrivals often on Instagram, Facebook and Tik Tok. We have found this to be the perfect mix of old school customer service and modern day convenient browsing. You deserve the best of both and we are here to give them to you. Gift cards are available for purchase through the link at the top of the page.

Of course our favorite way to serve you is in person in our pretty little shop but we know that sometimes a visit to Blue in person just isn't possible.  We love seeing you but helping over the phone is a close second, don't hesitate to reach our for any need you may have.  You can connect with us by call or text Tuesday-Sunday during business hours or leave us a message after hours and we will reach out the next business day 309-693-1300.